One of Upshoot’s foundational elements when developing nutritionally dense food products, is to utilize ingredients that are “minimally processed” while avoiding ingredients that are considered “ultra-processed”.
Minimally processed foods are natural whole foods, minimally altered by processes, such as removal of inedible or unwanted parts, drying, grinding, freezing, or nonalcoholic fermentation.*
The term ultra-processed has gone through many definitions over the past decade. Ultra-processed is defined as a food product formulated that typically contains little or no whole foods, in which the majority of ingredients are overly processed and/or synthetically derived.*
Recent studies indicate that consuming excessive amounts of ultra-processed foods, on a regular basis, is one of the primary reasons for health issues and specifically weight gain/obesity in the US and has been shown to statistically increase BMI (Body Mass Index) above 25 by 48%!**
From experience, I can tell you that mass producers of ultra-processed foods products tear apart perfectly good and natural foods like tomatoes and corn only to reassemble fractions of these ingredients (after a significant amount of processing) to produce finished food products, e.g. ketchup. Nutrients are stripped away, sugars are concentrated, high percentages of salt are added and an ultra-processed food is created. These ultra-processed products are ubiquitous in our everyday life. According to recent research 58% of our calorie(energy) intake is from ultra-processed foods.**
At Upshoot, we seek out and utilize ingredients which are minimally processed in our Phytopúr products. When it comes to the fruits and vegetables used to deliver quantifiable servings in our Phytopúr products, we partner with a family owned grower that has been farming for over 160 years.
Their process involves four steps: harvesting, cleaning, dehydration and grinding.
The dehydration (drying) process used is extremely gentle, typical product temperature of the whole vegetables during dehydration is between 100-120 degrees F. By comparison, for example if you cook broccoli in the oven at home, temperatures can reach 300-400 degrees F. The product temperatures of our dehydrated whole fruits and vegetables is much lower than a variety of other food products dried or heat treated, like whole roasted almonds or even nondairy milks, these product temperatures typically reach 300 degrees F and 180 degrees F, respectively. Processing at low temperature helps naturally preserves key phytonutrients.
Using whole minimally processed foods to create great tasting nutrient dense products ensures you can trust Phytopúr products to deliver uncompromising nutrition that provides a great experience and efficacious results."
*) The NOVA star is born; World Nutrition Volume 7, Number 1-3, January-March 2016
**) Ultra-processed food consumption and excess weight among US adults; Filippa Juul et al. British Journal of Nutrition, Volume 120; Issue 1 – 14, July 2018